Privacy Policy
Pure checks food labels for you and your family. To do that we need some information, including allergies, which is health data. This policy explains what we collect, why, who helps us run Pure, and your rights.
Who we are
Pure is made by SmartWay Global LLC, 525 Randall Ave Ste 100 PMB #719, Cheyenne, WY 82001, USA ("we", "us"). We decide how your information is used. Contact us at privacy@usepure.app.
What we collect
- Account. A random account ID created when you first open Pure. If you sign in with Apple or Google, the email address (and name, if shared) they give us.
- Your family. The people you add: a name or nickname, a child's age and avatar, and their allergies, diets and filters. Allergies are health data. We only save them after you agree, use them only to check products, and only people in your family can see them.
- Lists. Products you save to a list.
- Scans. The barcode you scan, and photos of ingredient labels you choose to take, so we can read the label. Your scan history is stored only on your phone.
- Purchases. Whether you have an active subscription, from Apple. We never see your card or payment details.
- Usage and crashes. Which screens and features are used, your device model, system and app version, and crash reports. These never include allergies or other health data.
- Notifications. A push token, if you allow notifications.
- Support. What you send us when you email us.
How we use it
- To check products for each person in your family and keep your family and lists in sync, including with a partner you invite.
- To run your subscription.
- To send safety alerts and account messages, if you allow notifications.
- To fix bugs, keep Pure secure and improve it.
We don't sell your information, we don't show ads, and we don't track you across other apps or websites.
Legal bases (EU and UK)
We process your information to provide the service you signed up for, with your explicit consent for allergies and other health data, and for our legitimate interests in keeping Pure secure and improving it. You can withdraw consent at any time by removing allergies or deleting your account.
Who helps us run Pure
These providers process information only on our instructions and under data processing agreements:
- Supabase: database and sign-in (United States)
- RevenueCat: subscription status (United States)
- Customer.io: notifications and account emails (United States)
- PostHog: product analytics, without health data (United States)
- Sentry: crash reports, without health data (United States)
- OpenRouter and the AI providers it routes to: reading ingredient lists from product photos and names. They receive product data only, never family or allergy information, and don't keep it.
- Apple and Google: sign-in and payments, under their own privacy policies.
We may also share information if the law requires it, or with a buyer if our business is sold, under this policy.
International transfers
Our servers are in the United States. If you're in the EU, UK or Switzerland, transfers are protected by the European Commission's standard contractual clauses or an equivalent safeguard.
How long we keep it
- Account, family and lists: until you delete them or your account.
- Accounts that never signed in and were never used for 30 days: deleted automatically.
- Scan history: on your phone only, until you delete the app.
- Crash logs: expire within 90 days.
- Support emails: as long as needed to help you.
Your rights
You can access, correct, export or delete your information, object to or restrict how we use it, and withdraw consent. Most of this you can do in the app; for anything else, email privacy@usepure.app and we'll reply within 30 days. See how to delete your account. If you're in the EU or UK, you can also complain to your data protection authority. If you live in a US state with a privacy law, such as California, you have the same rights, and we don't sell or share your personal information.
Children
Pure accounts are for adults. Parents can add a child's nickname, age and allergies to check food for them. We don't knowingly let children use Pure on their own. If you think a child has given us information, contact us and we'll delete it.
Security
Data is encrypted in transit and at rest, and access is limited to what each part of Pure needs. No system is perfectly secure, but we work to protect your information.
Changes
If we change this policy, we'll update the date above, and tell you in the app for important changes.
Contact
SmartWay Global LLC, 525 Randall Ave Ste 100 PMB #719, Cheyenne, WY 82001, USA. Email privacy@usepure.app.