Delete your account

You can delete your Pure account and its data at any time.

In the app

1. Open Pure and go to Profile.
2. Tap Delete account, then Delete.

Your account is deleted straight away.

Without the app

Email privacy@usepure.app with the subject Delete my account, from the email address you signed in with (Apple or Google). If you never signed in, include your App Store order ID from your receipt so we can find your account. We'll confirm by email within 30 days.

If you never signed in and never subscribed, you can also just delete the app: unused accounts are deleted automatically after 30 days.

What gets deleted

• Your account and sign-in details
• Your family: names, ages, allergies, diets and filters
• Your saved lists
• Your records at our service providers (notifications, analytics, subscription status)

If you share a family with a partner, they keep their own account and the shared family. Your scan history is only stored on your phone and is removed when you delete the app.

What we keep

Crash logs never contain allergy data and expire on their own within 90 days. Apple keeps its own purchase records.

Your subscription

Deleting your account doesn't cancel your subscription. Cancel it in your iPhone's Settings → your name → Subscriptions.